A new brand identity for Medtech startup
bringing transparency to pricing
Health care price transparency is notoriously hard to navigate in the United States.
Business challenge
Create a one-stop shop where patients can compare cash prices and book procedures without surprise costs.
Core creative idea/insight
● Brand audit
● Stakeholder workshops
● Expert interviews
● New brand positioning, naming, visual identity and messaging system
Strategic approach
Results
Complete brand guidelines, new website, go-to-market creative advertising campaigns, investor decks.
