Helping companies navigate moments that define them.
Companies don't hire me because they need “marketing” or “PR”.
They bring me in because something important needs to happen.
They’re preparing to launch
They’ve outgrown their positioning
They’re defining a new category
The business is entering a new market
They’re repositioning for growth
Alana Elias Kornfeld
Strategic Advisor • Fractional Chief Marketing Officer • Fractional Chief Communications Officer
Every defining moment requires a different kind of leadership.