Helping companies navigate moments that define them.

Companies don't hire me because they need “marketing” or “PR”.

They bring me in because something important needs to happen.

They’re preparing to launch

They’ve outgrown their positioning

They’re defining a new category

The business is entering a new market

They’re repositioning for growth

Alana Elias Kornfeld

Alana Elias Kornfeld

Strategic Advisor • Fractional Chief Marketing Officer • Fractional Chief Communications Officer

Every defining moment requires a different kind of leadership.

Reviews

  • "Alana has a gift for helping executive teams articulate what they know but haven't yet found the language for. She combines strategic thinking with real curiosity, creating space for meaningful conversations while always moving the work forward. She helped us sharpen our thinking and build greater alignment around our brand, and I would happily recommend her to anyone navigating complex strategic or creative work."

    — Natalie Kuhn, Co-founder & Chief Product Officer at HALEN

  • "I worked with Alana while leading communications at Cart.com, specifically as we worked to build the company's awareness among supply chain media and decision makers. I was consistently impressed by her ability to turn our messaging and positioning into a strategic business advantage. She has particularly sharp instincts around brand strategy and market positioning, helping companies clearly articulate what sets them apart in ways that resonate with the audiences that matter most to their business. Alana does a great job at building meaningful relationships with relevant media across both national publications and the trades. She's thoughtful, collaborative, and brings sound judgement to every conversation. I highly recommend her to any organization or leader looking for a communications leader who understands how storytelling and strategic positioning should work to drive business growth."

    — Mitch Goulding, former Head of Communications at Cart.com

  • "Alana helped me and Dr. Paul Pottinger to develop a brand, website, and internet presence. We have been entirely happy with her organizational and creative input. The Germ and Worm Travel Health Podcast is now a weekly podcast, available on multiple platforms, including Apple Podcasts and Spotify. It continues to gain an international audience."

    — Dr. Christopher Sanford, MD, MPH, DTM&H, aka “Worm”

  • “Alana and her team at Bring on the Brand are by far the best articulators of brand essence combined with high-impact design. Whatever businesses I am involved with I want Bring on the Brand in my corner!”

    — Monica Woo, CEO/founder of WooWorks and Former Board Director of Applied UV, Inc. (AUVI)